Single Patient Focus® is based on the simple truth that the patient is at the center of pharmaceutical selling. This gives both doctor and sales professional a relentless focus as to where and why the product fits into the customer's clinical practice.
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The philosophy and methodology emerged from the insights of Stewart McCure, a marketing strategist, and the real world experience of Dr Bryan Betty, a practicing physician. Single Patient Focus® challenges traditional pharmaceutical sales/marketing thinking and offers fresh insight into the effective delivery of key clinical messages.
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The basic tenets of Single Patient Focus® are adaptable to all selling circumstances…
Traditional face-to-face
Time sensitive ‘drop-in’ calls
Selling to groups
Screen-to-screen
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The marketing input ahead of any Single Patient Focus® training program is a necessary Correct Patient® workshop. This cross-functional session aligns marketing, medical, sales, training, regulatory and other functions before final design.
Single Patient Focus®
Delivery
Face to Face
Single Patient Focus® is best delivered as a multi-day face-to-face workshop, either by an internal training function or the Dramatic Change team.
2020-22 were the most challenging years in the history of the modern pharmaceutical industry. The training of salespeople and their medical counterparts was just another aspect of corporate life that migrated totally into the virtual space
At Dramatic Change we reimagined our core products, Single Patient Focus®, Correct Patient® and Coaching with Presence for high-impact online delivery & delivered hundreds of our programs to clients in all major markets; from Japan to the US and everywhere in between.
We look forward to understanding your specific requirements around online & hybrid delivery then working with you to design the appropriate solution.
Hybrid
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