Dramatic Change was founded in 1994 in Australia by Stewart McCure, a marketing strategist and Dr Bryan Betty, a practicing physician.
Thirty years later Dramatic Change is a global consultancy offering pharmaceutical sales training workshops with a unique, proven, patient-centric approach.
OUR ORIGIN STORY
Stewart is also author of ‘The Two Minute Window: Successful pharmaceutical selling in a time-poor world’
Our Team
Global Impact & Sustained Excellence
30
Years of Patient Centricity
10,000+
Workshop Hours
50+
Clients
45
Countries
50+
Therapy Areas
Meet the Team
Relentless Patient Centricity
Single Patient Focus® challenges traditional pharmaceutical sales/marketing thinking
Every engagement utilizes a relentless focus on an actual, single patient known to the HCP
This gives both the HCP and sales professional a clear focus as to where and why the product fits across the customer's clinical practice
Packages to meet your needs.
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All packages include adjustments to reflect therapy area nuances, competitive set issues & product life cycle insightstion text goes here
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Enhanced design for brand alignment, fit with narrative of broader sales meeting, additional business needs; increased stakeholder management support*
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Complete patient-centric journey for entire commercial organization: cross-functional Correct Patient® workshops, multiday Single Patient Focus® training & pull-through via coaching
* Additional features added to optimize content delivery, impact, and audience engagement
Delivery Options
1.
Workshop duration tailored to team needs
2.
On-site or virtual facilitation by Dramatic Change or internally via train-the trainer
3.
Additional sustainability & integration via coaching, branded content options & expert Dramatic Change support
Our Workshops
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Virtual Delivery ✓
Virtual Breakouts (~14 pax) ✓
Internal Facilitation (w. TTT) ✘
Off the Shelf Package ✘
For all Customer Facing Teams ✘
Requires Brand Alignment ✓
All Levels of Experience ✓
-
Virtual Delivery ✓
Virtual Breakouts (~14 pax) ✓
Internal Facilitation (w. TTT) ✓
Off the Shelf Package ✓
For all Customer Facing Teams ✘
Requires Brand Alignment ✘
All Levels of Experience ✓
-
Virtual Delivery ✓
Virtual Breakouts (~14 pax) ✓
Internal Facilitation (w. TTT) ✓
Off the Shelf Package ✓
For all Customer Facing Teams ✘
Requires Brand Alignment ✘
All Levels of Experience ✓
-
Virtual Delivery ✓
Virtual Breakouts (~14 pax) ✓
Internal Facilitation (w. TTT) ✘
Off the Shelf Package ✓
For all Customer Facing Teams ✓
Requires Brand Alignment ✘
All Levels of Experience ✓
-
Virtual Delivery ✓
Virtual Breakouts (~14 pax) ✓
Internal Facilitation (w. TTT) ✓
Off the Shelf Package ✓
For all Customer Facing Teams ✓
Requires Brand Alignment ✘
All Levels of Experience ✓
-
Virtual Delivery ✓
Virtual Breakouts (~14 pax) ✓
Internal Facilitation (w. TTT) ✓
Off the Shelf Package ✓
For all Customer Facing Teams ✘
Requires Brand Alignment ✘
All Levels of Experience ✓
-
Virtual Delivery ✓
Virtual Breakouts (~14 pax) ✓
Internal Facilitation (w. TTT) ✓
Off the Shelf Package ✓
For all Customer Facing Teams ✘
Requires Brand Alignment ✘
All Levels of Experience ✓
-
Virtual Delivery ✓
Virtual Breakouts (~14 pax) ✘
Internal Facilitation (w. TTT) ✓
Off the Shelf Package ✓
For all Customer Facing Teams ✘
Requires Brand Alignment ✘
All Levels of Experience ✓
-
Virtual Delivery ✓
Virtual Breakouts (~14 pax) ✓
Internal Facilitation (w. TTT) ✘
Off the Shelf Package ✓
For all Customer Facing Teams ✘
Requires Brand Alignment ✘
All Levels of Experience ✓
-
Virtual Delivery ✘
Virtual Breakouts (~14 pax) ✘
Internal Facilitation (w. TTT) ✘
Off the Shelf Package ✘
For all Customer Facing Teams ✘
Requires Brand Alignment ✘
All Levels of Experience ✓