the patient is at the centre of pharmaceutical selling
Unique in structure, clear in delivery Dramatic Change provides a proven competitive advantage for your pharmaceutical sales/marketing team.
Single Patient Focus™
Single Patient Focus™ is based on the truth that the patient is at the centre of pharmaceutical selling. This gives both doctor and sales professional a clear focus as to where and why the product fits in the customer’s clinical practice.
The philosophy and methodology emerged from the insights of Stewart McCure, a marketing strategist, and the real world experience of Dr Bryan Betty, a practicing physician.
Single Patient Focus™ challenges traditional pharmaceutical sales/marketing thinking and offers fresh insight into the effective delivery of your key messages.