Consulting to the Global Pharmaceutical Industry

Selling to Emotional Needs

'Emotive' or 'Emotional' Selling has become a hot topic throughout the pharmaceutical world.  There is a growing realisation that, no matter how compelling a product's scientific story, more can be done to encourage prescriber adoption.

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Our 1-day programme deploys insights from a range of sources including Robert Dilts' Logical Levels of Behaviour and Daniel Kahneman's System 1 & System 2 Thinking to allow participants to better understand the role of the 'non-rational' in decision-making.  As with all Dramatic Change programmes, the programme is designed to give salespeople new, easy-to-use skills that can be practised, perfected and executed every day.