"We have to put the patient at the centre of everything we do. We have to create more patient-centricity and customer focus."
Joseph Jiminez, CEO of Novartis
(New York Times, October 8, 2011)
With almost twenty years of proven results in the global marketplace, Dramatic Change is a global thought leader with an unrivaled track record in developing and delivering robust and effective sales/marketing programmes exclusively for the pharmaceutical industry.
"We try never to forget that medicine is for the people. It is not for the profits. The profits follow, and if we have remembered that, they have never failed to appear. The better we have remembered it, the larger they have been."
George W. Merck, President of Merck & Co
(Address to Medical College of Virginia, December 1, 1950)
Since 1995 Dramatic Change has worked successfully in every corner of the industry, from global brand teams to district sales meetings; in markets as varied as the United States, Europe, Asia, Australasia, the Middle East and other developing markets; at every stage of the Product Life Cycle; and in every conceivable therapy area, from primary care cardio-vascular to cutting edge oncology and ultra-orphan haematology.